It s been a little more than a year since I put together my list of 26 free social media monitoring tools you should be using to monitor your brand s reputation. In that time, new social networks have gained increased importance, and new tools have come onto the scene. The original list still remains important, but consider [...]
By Joe Hall If you are a frequent user of Hulu, like I am, then you are aware of the 30 second ads that are placed intermittently through our favorite programs. However, Hulu has been experimenting with ad placement for quite some time now and has recently released their findings that 88% of those polled would [...]
By Taylor Pratt Boston Federal Judge Nancy Gertner has ruled to protect IP addresses in an RIAA anti-piracy lawsuit. Judge Gertner s ruling could cause additional problems in future cases involving the RIAA. The RIAA had subpoenaed Boston University to disclose the identities behind specific IP addresses at their university. Since 2003, the RIAA has prosecuted nearly 30,000 [...]
By Taylor Pratt After being accused of multiple legal allegations, Baidu (Google s Chinese search rival) will launch a new search product called Phoenix Nest. As Marketing Pilgrim reported earlier today, over 50 small businesses were willing to press charges against Baidu for delisting sites that refused to enter in a bidding war over keywords. Phoenix Nest aims [...]
By Carrie Hill SearchEngineLand.com reported Live Search Cashback being broken for most of the day on Black Friday - of particular note the HP site was offering 40% cash back - but the program wasn t working for those looking for it on one of the heaviest shopping days of the year. Later Microsoft sent a statement asking [...]
Welcome to December! Can t you just feel the days slipping through your fingers? According to Louisiana advertising rules to take effect in April, lawyers will no longer be allowed to blog, Twitter or participate in blogs and forums, and it s going to get a bit more difficult for them to advertise on search engines. [...]
Want to know what we as a group think about, worry about, and are curious about? Ask.com gives insight by naming the top searches of the year. 2008 was a year of worries about gas prices and the economy. We sought out deals on vacations, used cars, and cheap apartments. Ask.com, the 7th largest search engine [...]
By Taylor Pratt China s largest search engine, Baidu, is facing serious legal challenges over its business model. The first complaint against Baidu was filed by Li Changqing under the new anti-monopoly laws in China. Li claims to have more than 50 companies in line to sue Baidu, but would not file the mass complaint until 100 [...]
By Joe Hall Ok, let me first start off by saying, Power.com is awesome! What is it? Power.com is a one stop shop for social networking and instant messaging. Think about it this way: with Power.com you have the ability to navigate and use Myspace, Facebook, Hi5, Orkut, MSN is live. Yahoo Messenger, AIM, and soon [...]
By Carrie Hill First announced back in May, Facebook Connect rolled out this weekend and now you can take your followers with you. Specifically – you can now use your Facebook credentials to log into other sites across the web and see your Facebook friends’ activity on those sites. Amid concerns over privacy – many sites are [...]
The third annual Online Customer Engagement Report produced by online publisher E-consultancy and digital agency cScape is now available, and examines the likely impact of a worsening economic environment on customer behavior and psychology. The report is based on a survey of 1300 respondents and looks at how companies plan to adopt customer engagement campaigns during these tough [...]
By Peter Young Social Media is a name on many peoples list, and a channel on many advertisers marketing plans – however – as many advertisers have recently found – it may not necessarily be the most effective channel in terms of direct response. Certainly the research would suggest the potential traffic is there. Research suggests that [...]
by Rene LeMerle WPP has just announced plans for a new Chinese ad network created through a partnership between its 24/7 Real Media company and OgilvyOne China s ITOP Performance Marketing division. ITOP 24/7, as its been creatively branded, will be a: Chinese display and contextual advertising network that will enable advertisers and publishers to effectively and efficiently engage [...]
By Patricia Skinner Have doubts about how useful social media can be to you? Let s get right to the main reasons why social media may not be right for you personally: You hate publicity You have something terrible to hide You are too busy being a star to bother with [...]
If you want learn cutting-edge online reputation management tactics, fancy heading to Las Vegas in January, and like the idea of keeping $300 of your hard earned money, now is the time to register for my next workshop! My Online Reputation Management Workshop takes place at the Rio Hotel Casino in Las Vegas, January 14th, [...]
By Taylor Pratt Whenever a friend or coworker sends me a YouTube video, the first thing I do is look at the length. Anything over a minute I hesitate to watch. Now that I think of it, anything over 30 seconds in length I hesitate. I just don t want to invest that much time in it. [...]
By Rene LeMerle Building on from the significant update in August, Microsoft has just released a new round of enhancements and fixes to the Live Search Webmaster Center. Live Search Webmaster Center is Microsoft’s suite of tools that allow site owners to troubleshoot the crawling and indexing of their site, submit and manage sitemaps and view various [...]
Thanksgiving is typically a holiday reserved for American s to give thanks for the blessings in their lives and tip their hat to the original pilgrims. This has been a great year for me and I d like to thank everyone that bought Radically Transparent (or helped promote it), the many clients that put their trust in my [...]
Things are slowing down for the holiday, quite naturally. So happy Thanksgiving eve! Celebrate with some of this week s topmarketing news items. Too little too late?: Google Maps has been making great strides against the entrenched leader, MapQuest. But now MapQuest says they ve Come Out Of Hibernation. Is it too late has Google [...]
By Taylor Pratt The Google Analytics Blog announced today that they are opening up a new forum within Google Help to assist you in finding answers to your Google Analytics problems quickly. Not only will users be able to get advice from Google Analytics employees, other Google Analytics users will be able to answer your questions [...]
Vocus, the company that owns PRWeb sponsored a study by the Society for New Communications Research. They talked to over 420 marketing and PR professionals about the different ways they view press releases. It reminds me of the evolution from getting search results and rankings in Google, to a focus on web site traffic and conversion. [...]
Buying Websites for SEO Having only sold the odd website (and not bought any) this session was of some interest. The increased time and cost in manual link building for new websites has made buying existing websites an obvious choice for some and we were to find out the best ways to buy. Richard Kershaw - Quality [...]
By Trisha Lyn Fawver Apparently, teens are not as burnt out on advertising as adults are, according to research reported by eMarketer. The DMA poll suggests that while more than half of teens wouldn t be open to advertising even in exchange for something, they are more open to mobile advertising than adults. They found that 19% [...]
By Rene LeMerle The latest US search share rankings by Nielsen Online are out, and the report is an all too familiar story. Google search share grows; Microsoft and Yahoo! fall further behind. According to the October 2008 report, Google s share of the US search market reached a 6 month high of 61.2%. That s a total of [...]
By Taylor Pratt A Los Angeles jury is set to deliberate the suicide of a Missouri teen who was emotionally tortured on MySpace and committed suicide. In yet another blow to the human race, a 47-year-old woman posed as a 13-year-old boy to tease and humiliate a 13-year-old girl named Megan Meier. Lori Drew, the 47-year-old woman, [...]