WPP Heads East with ITOP 24/7 Ad Network in China
by Rene LeMerleWPP has just announced plans for a new Chinese ad network created through a partnership between its 24/7 Real Media company and OgilvyOne China’s ITOP Performance Marketing division.ITOP 24/7, as its been creatively branded, will be a:Chinese display and contextual advertising network that will enable advertisers and publishers to effectively and efficiently engage [...]